Here are the top 10 trending automotive stories for April 30, 2025.
1. President Trump Eases Auto Tariffs to Support U.S. Automakers
On April 29, 2025, President Donald Trump signed an executive order modifying the recently imposed 25% tariffs on imported vehicles and auto parts. The revised policy aims to alleviate the financial strain on automakers by preventing the compounding of tariffs, such as those on steel and aluminum, and offering credits to companies assembling vehicles in the U.S. Specifically, automakers can receive reimbursements up to 3.75% of a vehicle’s retail price in the first year, decreasing to 2.5% in the second year. This move is designed to encourage domestic manufacturing and job creation. While the relief is welcomed by industry leaders like GM and Stellantis, analysts caution that the short-term impact on consumer car prices may be limited. (What’s in Trump’s move to ease US automotive tariffs, Trump eases tariffs on imported auto parts through executive order, Trump eases blow from auto tariffs by giving car makers exemptions on steel, aluminum)
2. Volvo Reinstates Former CEO Håkan Samuelsson Amid Tariff Challenges
In response to the complexities introduced by U.S. tariffs and the evolving automotive landscape, Volvo Cars has reappointed Håkan Samuelsson as CEO for a two-year term starting April 1, 2025. Samuelsson, who previously led Volvo from 2012 to 2022, is expected to navigate the company through these turbulent times, focusing on stabilizing operations and steering the transition to electric vehicles. His return underscores Volvo’s commitment to experienced leadership during periods of uncertainty. (The Board of Directors of Volvo Cars Appoints Håkan Samuelsson …)
3. Polestar Pauses 2025 Forecast Amid Tariff Uncertainty
Electric vehicle manufacturer Polestar has announced a pause in its 2025 financial forecast, citing uncertainties stemming from sweeping U.S. tariffs that could disrupt supply chains and increase production costs. The company is also delaying its 2024 annual report and Q4 results, raising concerns among investors about the potential impact on its growth trajectory. Polestar continues to target a compound annual retail sales volume growth of 30-35% for 2025 to 2027, but acknowledges the need to reassess its strategies in light of the evolving trade environment. (EV maker Polestar pauses annual forecast amid tariff uncertainty, EV maker Polestar pauses annual forecast amid tariff uncertainty)
4. Mercedes-Benz Withdraws 2025 Earnings Guidance Due to Tariff Concerns
Mercedes-Benz has withdrawn its earnings guidance for 2025, attributing the decision to uncertainties caused by U.S. tariffs on car imports. The company reported a significant decline in first-quarter earnings, with earnings before interest and taxes dropping 41% year-on-year to €2.3 billion. CEO Ola Källenius emphasized the challenges posed by the current trade environment, stating that the volatility makes it difficult to provide reliable financial forecasts. (Mercedes pulls earnings guidance amid Trump tariff uncertainty, Mercedes-Benz stock dips after pulling profit guidance on tariff fears)
5. U.S. House Republicans Propose New EV Fees
House Republicans have proposed eliminating a federal $20 annual vehicle registration fee starting in 2031 and introducing a $250 annual fee for electric vehicles. The plan aims to compensate for road repair costs as EV owners do not pay fuel taxes. The proposal has sparked debate, with critics arguing that it could hinder the adoption of electric vehicles, while proponents assert that it ensures all drivers contribute fairly to infrastructure maintenance. (US House Republicans propose dropping $20 vehicle registration …, US House Republicans to drop $20 vehicle registration fee, boost …)
6. Stellantis Reports Sales Slump, Suspends Financial Guidance
Stellantis has reported weaker sales in North America and has suspended its financial guidance for the year, citing uncertainty tied to U.S. tariffs. The company’s revenue fell 14% to €35.8 billion in the first quarter compared to the previous year. Stellantis is reassessing its strategies amid the evolving trade landscape and is focusing on mitigating the impact of tariffs on its operations. (Stellantis posts sales slump, suspends guidance on tariffs, Stellantis posts sales slump, suspends guidance on tariffs)
7. Ford Extends Employee-Pricing Discounts Through July 4
Ford Motor Co. is extending its employee-pricing-for-all discounts through July 6, amid continued uncertainty around tariffs. The campaign offers significant savings on nearly all Ford and Lincoln models, aiming to maintain sales momentum and provide value to consumers during a period of economic fluctuation. (Ford Extends Employee Pricing for All Americans Through 4th of July, Ford extends employee discount pricing through July 4 weekemd)
8. Volkswagen Warns of Profit Margin Pressures Amid Tariffs
Volkswagen has indicated that its profit margins for the year are likely to be at the lower end of its guidance range, citing challenges posed by U.S. trade policies. The company reported a 40% drop in earnings in the first quarter and is facing difficulties in maintaining profitability on sales of battery-electric cars. Volkswagen is focusing on cost discipline and product momentum to navigate the current economic conditions. (Volkswagen reins in margin hopes as tariffs cloud prospects – Reuters, Volkswagen Group sees plunge in performance as US tariffs pose …)
9. Aston Martin Limits U.S. Car Imports Due to Tariffs
Aston Martin has announced it is limiting imports of its ultra-luxury vehicles to the U.S. due to the 25% tariffs introduced by the Trump administration on imported vehicles and car parts. The British automaker cited a high degree of uncertainty caused by the tariffs and indicated that while it has sufficient stock at U.S. dealerships through early June, it is exploring ways to mitigate the tariffs’ impact. CEO Adrian Hallmark noted that the company may adjust prices but plans to adopt a mixed approach, not fully passing on or absorbing the cost. (Aston Martin says it’s limiting imports of its ultra-luxury British supercars due to tariffs)
10. Porsche Faces Margin Declines Amid Tariff Wars
Porsche has reported a decline in profit margins, attributing the downturn to the ongoing tariff wars. The luxury sports car maker’s operating margin fell to 8.6% in the first quarter, down from 14.2% the previous year. Porsche has revised its 2025 margin target to a range of 6.5-8.5%, citing the impact of U.S. tariffs, weakening demand in China, and rising supply chain costs. (Porsche slashes outlook as US tariffs, China slump dim prospects, Porsche Lowers Annual Forecast as China Slump and US Tariffs Bite)
