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What Is Invoice Price and Why Is It Important to Know When Car Shopping?

As you shop for your car, you continue to see the same terms over and over again. Things like residual value, depreciation, MSRP, and invoice price. The one term out of these you should become familiar with before shopping for your next car is the invoice price. 
So what exactly is it and why is it important for you to be familiar with it? 

WATCH THE VIDEO BELOW TO LEARN MORE

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