The 2024 Toyota Prius Prime plug-in hybrid (PHEV) and its conventional counterpart, the Toyota Prius, have long been associated with a specific identity. They were celebrated for their impressive fuel efficiency but often criticized for their uninspiring aesthetics and lackluster acceleration.

However, last year, Toyota took a bold step in redefining these models, giving the Prius Prime a substantial makeover that would make even the most overlooked vehicles jealous. The formerly plain exterior has been transformed into a sleek and sporty design. Inside, the cabin received ergonomic enhancements and a refreshing new look, accompanied by significant improvements in range, efficiency, and power.

The Prius Prime now boasts an electric range of over 80 miles on a fully charged battery, positioning itself as a frontrunner among PHEVs. It outpaces competitors such as the Kia Niro PHEV and Mini Countryman Cooper SE PHEV in terms of electric-only range. Moreover, its fuel economy is remarkable, with Toyota estimating an impressive 52 mpg in combined city and highway driving when operating in hybrid mode, surpassing the Niro PHEV.

Let’s not overlook the horsepower factor. With a robust 220 horsepower under its hood, the Prius Prime stands out as one of the most powerful options in its class, ensuring swift acceleration. It outperforms the Niro PHEV in terms of horsepower and is nearly on par with the agile Countryman Cooper PHEV.

However, there are some drawbacks to consider. The Prius Prime falls short when it comes to rear seat space and maximum cargo capacity in comparison to other models in its category. Nevertheless, it deserves recognition as the Most Improved player in the game and is a strong contender if you desire a stylish, quick, and efficient plug-in hybrid vehicle.

Positives:

• Class-leading fuel efficiency and electric driving range.
• Striking and contemporary exterior and interior design.
• Impressive horsepower and swift acceleration compared to many competing PHEVs.

Considerations:

• Limited rear seat space.
• Less cargo room behind the first row than rivals.
• All-wheel drive not available.

Verdict: Fresh from its successful 2023 redesign, the 2024 Toyota Prius Prime captivates with its sculpted exterior and stylish interior. It boasts an exceptional electric driving range and more spirited acceleration than most competitors.

What’s New for 2024: Continuing from its groundbreaking 2023 overhaul, the 2024 Prius Prime arrives without any notable updates.