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2023 Genesis G90 Sedan on Everyman Driver

MotorTrend named the 2023 Genesis G90 as its 2023 Car of the Year during the Genesis press conference at the Los Angeles International Auto Show. This marks the third time Genesis has received top honors from MotorTrend, following GV70 as 2022 SUV of the Year and G70 as 2019 Car of the Year.

“We are humbled to have our flagship G90 sedan named as 2023 MotorTrend Car of the Year,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “Genesis is pleased to receive this recognition, further demonstrating the focus we place on delivering products with a level of design, performance, and refinement that customers have come to expect.”

G90 competed against twenty Car of the Year contenders in MotorTrend’s annual evaluation of the most competent, desirable, and capable vehicles to debut for the 2023 model year. As part of testing, MotorTrend editors put eligible vehicles through their paces on both the street and on the test track to determine a verdict.

“We are proud to honor the Genesis G90 with our 2023 Car of the Year award,” said MotorTrend Group Head of Editorial, Ed Loh. “Although Genesis is a relative newcomer to the luxury segment, the brand has been making waves with its combination of high style, sophisticated technology, and thoughtful, comprehensive approach. The flagship Genesis G90 is luxury distilled, everything you see, touch and experience has been carefully considered and executed with the greatest of care. For these reasons and more, MotorTrend’s 2023 Car of the Year, the Genesis G90, has set a new standard for luxury.”

At its starting MSRP of $88,400, the 2023 G90 comes comprehensively equipped with the brand’s entire Highway Driving Assist suite of safety and driver assistance features. It also brings Digital Key 2 to the G90 lineup for the first time. Using sensors positioned around the vehicle, Ultra-Wideband (UWB) allows drivers to automatically unlock their vehicle as they approach, using only their compatible Apple iPhone, Apple Watch or Samsung phone. The Digital Keys are paired using Apple Wallet and Samsung Pass. The vehicle intelligently recognizes the driver and automatically authenticates them, loading their customized vehicle preferences. Genesis Digital Key 2 also allows the vehicle owner to securely share keys with others. For example, a driver with an Apple device may share their key with another via iMessage, and also limit access to the vehicle with the click of a button.

G90 also brings Mood Curator, an all-new feature, to the Genesis lineup for the first time. Mood Curator enables integrated control of features like ambient lighting, the sound system, the fragrance system, massage seats, and electric curtains, to create an ambient environment that further enhances the passenger experience. The car offers four different mood modes, each of which can be customized for a high level of personalization.

In its second configuration at an MSRP of $98,700, G90 brings a host of available new features to the Genesis lineup, elevating the driving experience. Advanced technologies including Multi-Chamber Air Suspension and Rear Wheel Steering offer a comfortable and quiet ride, complemented by the Easy Close Power Doors and rear-passenger massage seats that complete the serene cabin.

Virtual Venues Live is a virtual, 3D-surround sound function, only available in G90. It recreates the sound characteristics of spaces that are optimized for certain types of music featuring settings such as Boston Symphony Hall, and delivers on that sound with an impressive 26-speaker Bang & Olufsen® audio system. Virtual Venues Live monitors the interior through an in-car microphone and simultaneously creates signals that reproduce the sound field characteristics of the selected space. Then, the system minimizes and stabilizes in-car noise according to the speed of the vehicle while delivering audio through its 26 speakers.

Genesis Motor America announced the continuation of its Priority One program, now available for the upcoming 2023 G90. Customers may now express interest in G90 Priority One by visiting www.genesis.com and providing their contact information. Priority One members will be contacted and may submit a $1,000 refundable deposit to secure their place among the first to purchase the new 2023 G90. The program delivers a personalized shopping experience curated by a dedicated concierge agent. Priority One members will receive updates throughout the process and will ultimately be connected with their Genesis retailer of choice.

2023 Genesis G90 Packaging Summary

G90 3.5T AWD
MSRP: $88,400 
(excluding $1,095 freight)

  • 3.5L V6 T-GDI (375 HP / 391 lb.-ft)
  • 8-speed Automatic Transmission
  • Electronically Controlled Suspension w/ Road Preview
  • Electronic Parking Brake w/ Auto Hold
  • Ventilated Front & Rear Disc Brakes
  • Drive Mode Select
  • R-MDPS w/Variable Gear Ratio Steering
  • Forward Collision-Avoidance Assist
  • Lane Keeping Assist / Lane Following Assist
  • Blind-Spot Collision-Avoidance Assist
  • Blind-Spot View Monitor
  • Rear Cross-Traffic Collision-Avoidance Assist
  • Highway Driving Assist II
  • Smart Cruise Control w/ Stop & Go
  • Intelligent Speed Limit Assist
  • Driver Attention Warning / High Beam Assist
  • Rearview Camera w/ Dynamic Guidelines
  • Surround View Monitor
  • Parking Distance Warning
  • Parking Collision-Avoidance Assist
  • Remote Smart Parking Assist
  • Safe Exit Assist
  • Advanced Rear Occupant Alert
  • 10 Airbags
  • Tire Pressure Monitoring System & Temp Spare
  • 20-inch Alloy Wheels
  • Panoramic Sunroof
  • Power Door Closure
  • Power Hands-Free Smart Trunk w/ Auto Open
  • Power-folding ECM Outside Mirrors w/ Genesis Logo Puddle Lamps
  • Rain-Sensing Wipers
  • LED Headlamps & Rear Combination Lamps
  • Nappa Leather Seating Surfaces
  • Matte Finish Wood Trim
  • Leatherette Wrapped Upper Instrument Panel
  • Microfiber Suede Headliner & Pillars
  • Power Front Seats with Massage Function
  • Front Seat Power Bolsters
  • Heated & Ventilated Front Seats
  • Heated Rear Seats
  • Heated Power Tilt & Telescopic Steering Wheel
  • 3-Zone Climate Control
  • Mood Curator
  • Power Rear & Rear Side Sunshades
  • Auto-Dimming Inside Mirror w/ HomeLink®
  • Antibacterial Package
  • Adjustable Interior Ambient Lighting
  • Aluminum Door Sill Plates
  • Acoustic Laminated Windshield + Front & Rear Side Windows
  • Navigation System w/ 12.3” HD Screen
  • 12.3” Digital Instrument Cluster
  • AM/FM/SiriusXM Radio®/HD Radio®
  • Apple CarPlay® & Android Auto®
  • Bang & Olufsen Premium Audio
  • Head-Up Display
  • Active Noise Control – Road
  • Genesis Digital Key 2
  • Wireless Device Charger – Front
  • Fingerprint Authentication System
  • Genesis Connected Services
  • Bluetooth® Hands-free Phone & Audio Streaming System
  • 5 USB-C Ports

G90 3.5T AWD w/ 48V e-Supercharger
MSRP: $98,700 (excluding $1,095 freight)


  • 3.5L V6 T-GDI w/ 48V e-Supercharger (409 HP / 405 lb.-ft)
  • Multi-Chamber Air Suspension
  • Rear Wheel Steering
  • Tire Mobility Kit (Deletes Temp Spare)
  • 21-inch Alloy Wheels
  • Easy Close Power Doors
  • Power Rear Seats w/ Massage Function
  • Ventilated Rear Seats
  • Intelligent Memory System – Rear
  • 2nd Row Vanity Mirrors
  • Bang & Olufsen 3D Premium Audio
  • Wireless Device Charger – Rear

*$575 surcharge applied for metallic and pearl exterior paint selections

*1,500 surcharge applied for matte paint selections

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