Volvo Cars, the premium car maker, further expands its line-up of SUVs with the launch of its new XC40 small premium SUV in Milan, Italy. At the same time as it introduces the XC40, Volvo Cars also reinvents the traditional model of car ownership with its new ‘Care by Volvo’ subscription service. Care by Volvo, first available on the XC40 from launch, makes having a car as transparent, easy and hassle free as having a phone.
A monthly flat-fee subscription means down payments, price negotiations and local price differences belong to the past. Depending on regional availability, Care by Volvo will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery to the car. The XC40 with Care by Volvo is available to order online from today in selected markets.
XC40 drivers will also be the first Volvo customers who can share their car with friends and family via Volvo on Call with a new digital key technology. Car sharing comes as standard for Care by Volvo customers.
The arrival of the XC40 means that for the first time in its history, Volvo Cars has three new, globally available SUVs in what is the fastest growing segment of the automotive market, paving the way for further growth in terms of sales and profitability.
The new XC40 is the first model on Volvo Cars’ new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment.
“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle.”
In terms of technology, the XC40 brings the award-winning safety, connectivity and infotainment technologies known from the new 90- and 60 Series cars to the small SUV segment. Like its larger siblings, the XC40 highlights the transformational effect of these new, in-house developed technologies on brand and profitability.
These technologies make the XC40 one of the best-equipped small premium SUVs on the market. Safety and driver assistance features on the XC40 include Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces.
The XC40 also offers a radically new approach to storage inside the car. Ingenious interior design provides XC40 drivers with, among other things, more functional storage space in the doors and under the seats, a special space for phones including inductive charging, a fold-out hook for small bags and a removable waste bin in the tunnel console.
From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine.
Production of the new XC40 starts in Volvo Cars’ plant in Ghent, Belgium in November, while order books and the Care by Volvo subscription package are open for customers now.
2018 European Car of the Year
The new Volvo XC40 small SUV has been named the 2018 European Car of the Year ahead of the Geneva Motor Show in Switzerland. It is the first win of this prestigious award for Volvo Cars, the premium car maker.
“Winning this award with our new XC40 is perfect timing,” said Håkan Samuelsson, president and CEO of Volvo Cars. “Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.”
The XC40 win means that the complete line-up of new global Volvo SUVs have each been named Car of the Year in either Europe or North America. Both the large XC90 and mid-size XC60 were awarded the North American Truck/Utility of the Year title in the past two years.
The 2018 European Car of the Year award follows other recent recognition for the XC40, including the Car of the Year award by leading UK automotive publication What Car?
The XC40 sets a new standard in its segment in terms of design, connectivity and safety technology. Early orders in excess of 20,000 cars across Europe and the US indicate that this is an appealing combination for customers. The XC40 roll-out will soon extend to China – the world’s biggest car market – where Volvo is expecting similar strong interest.
The XC40 is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 Series, including fully electrified vehicles. Co-developed together with Geely, CMA provides the company with the necessary economies of scale for this segment.
The XC40 is also the first Volvo to come with a car-sharing feature, enabled via Volvo’s digital key technology and its connected services platform Volvo On Call. XC40 owners can simply share their car with family and friends without having to hand over a physical key.
In another first, the XC40 launched Volvo Cars’ new subscription service, Care by Volvo, which offers car access via a monthly flat-fee subscription rather than ownership. Care by Volvo makes having a car as transparent, easy and hassle free as having a phone.
Safety and driver assistance features on the XC40 include Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces.
The XC40 also offers ingenious interior design and storage ideas with more functional storage space in the doors and under the seats, a special space for phones including inductive charging, a foldout hook for small bags, plus a removable waste bin in the tunnel console.
In 2017, the company announced its commitment to electrify all Volvo Cars launched from 2019. In line with this leadership position in electrification, a hybridised as well as a pure electric powertrain option for the XC40 will be added later.
“We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services and electrification,” said Håkan Samuelsson. “The XC40 reflects that commitment, and looking at the response from our customers and from the COTY jury here today, we are on the right track.”
Care by Volvo
Volvo Cars, the premium car maker, is inventing a new model of car access with the launch of the new Volvo XC40 and the new ‘Care by Volvo’ subscription service. This will make having a car as transparent, easy and hassle free as having a phone: a national, ready-negotiated monthly fee, combined with getting a new car every 24 months.
After ordering online, Care by Volvo customers will be able to drive away in a new Volvo without having to worry about the traditional extras such as down payments, insurances, taxes, service fees and geographical or customer age related differences.
Furthermore, Care by Volvo will, depending on regional availability, offer a range of digital concierge services, such as fuelling, cleaning, service pick-up and e-commerce delivery to the car.
XC40 drivers will also be the first Volvo customers who can share their car with friends and family with a new digital key technology. This sharing feature comes as standard for Care by Volvo customers.
Håkan Samuelsson, President and CEO, said: “With Care by Volvo, we introduce a new car access for the modern age. In a time where consumers are used to transparent flat-fees for all sort of services, the traditional process of buying and owning a car can be perceived rather complicated. Care by Volvo changes all of that.”
The new XC40, launched this week in Milan, will be the first model on which Care by Volvo is offered. Other Volvo models will be included over time, as will new digital concierge services.
Care by Volvo is a concept that will develop and expand over time. The central focus is on offering customers convenient access to the sense of freedom a car is meant to deliver.
“Our aim with Care by Volvo is to provide our customers with a transparent, premium car user experience. With a fixed monthly payment, Volvo Cars provides a truly customer-focused alternative to the traditional purchase or leasing. Time is a luxury for our customers, and with this service we are able to free up time in their daily lives. This is simply making life easier for our customers,” said Thomas Andersson, Vice President Care by Volvo at Volvo Cars.
Earlier this month, Volvo announced the acquisition of the technology platform and key staff of Luxe, a US-based premium valet and concierge service company. The acquisition is another example of Volvo´s ongoing development in the area of digital consumer experiences.
Care by Volvo is first available for buyers of the new Volvo XC40 in the following markets: Sweden, the United Kingdom, Germany, Spain, Italy, Norway, Poland and the United States. Other markets will follow at a later stage.
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