The iconic Toyota Land Cruiser, renowned for its enduring legacy, makes a triumphant comeback to North America for the 2024 model year, recapturing its rugged roots. Since its debut in the U.S. market in 1958, the Land Cruiser has transformed from the legendary two-door models like the 40 Series, featuring a fold-down front windshield, white roof, and rear jump seats, to the highly capable yet fully loaded 200 Series. The 200 Series marked the last generation sold in the States, combining the Land Cruiser’s unbreakable strength with premium luxury features. The 2024 Land Cruiser remains true to its heritage, returning as a high-quality off-roader at a more accessible price point, inviting a broader range of customers to embark on countless backcountry adventures across the globe.
Built for the Toughest Challenges
Constructed on the TNGA-F global truck platform, the new Land Cruiser is meticulously designed, engineered, and tested to endure the harshest environments. In this latest generation, the Land Cruiser exclusively offers the i-FORCE MAX hybrid powertrain, generating 326 horsepower and 465 lb.-ft. of torque for unrivaled performance. It boasts a more compact and narrower profile than its predecessor, enhancing agility on challenging trails. Additionally, the Land Cruiser incorporates cutting-edge off-road technology featured in the latest Toyota trucks. Initial production will be limited to 5,000 units, offering a First Edition grade with two new two-tone paint colors and extra off-road equipment.
A Tribute to Tradition and Modernity
“This icon belongs in our lineup,” affirms Toyota group vice president and general manager Dave Christ. “For 2024, Land Cruiser returns to its origin with a heritage-inspired design paired with the legendary capability and durability Land Cruiser is known for, and it will take even more customers on adventures across the globe as it has done for generations.”
Arriving Spring 2024
The 2024 Land Cruiser will be assembled in Toyota Motor Corporation’s Tahara and Hino plants in Japan and is scheduled to arrive in the U.S. in the spring of 2024. Manufacturer’s suggested retail pricing will commence in the mid-$50,000 range and will be disclosed closer to its on-sale date.
A Time-Honored Legacy
For decades, the Land Cruiser has been synonymous with world-renowned capability, embodying Toyota’s core values of quality, durability, and reliability. When it first arrived in the U.S. in the late ’50s, only one unit was sold in its inaugural year. However, with the introduction of the 40 Series, Land Cruiser became the best-selling Toyota in the U.S. for five consecutive years. These early models featured solid front and rear axles on leaf springs, characterized by their boxy appearance, flat roof, short overhangs, and distinctive “TOYOTA” grilles. Eventually, customer demand led to larger 4x4s, and the Land Cruiser evolved into station wagon models such as the 55 and 60 Series, ultimately culminating in the 200 Series—a premium, full-size luxury off-road SUV that marked the Land Cruiser’s exit from the U.S. market.
A Reinvented Classic
Now, after a three-year hiatus, the Land Cruiser returns to the U.S. market, reimagined on the global TNGA-F body-on-frame platform. This new ladder frame enhances chassis rigidity through the use of high-strength steel with blanking and laser welds. Compared to the outgoing 200 Series, the 2024 Land Cruiser is 4.4 inches narrower and 1.2 inches shorter, delivering superior off-road performance.
A Design Inspired by Tradition
Toyota’s North American-based studio CALTY Design Research collaborated closely with the global development team to set the design direction for the new Land Cruiser, emphasizing authenticity, reliability, timelessness, and professionalism. The result is an all-new Land Cruiser that seamlessly merges form with function.
For the classic Land Cruiser look, the 1958 grade showcases the iconic round LED headlights and the “TOYOTA” heritage grille. In contrast, Land Cruiser grades feature sleek, rectangular headlights reminiscent of the FJ62. The squared body profile evokes the spirit of Land Cruisers from the past, with the A-pillar pushed back to enhance both aesthetics and trail visibility. The reduced front overhang improves approach angles.
Crafted for Off-Road Prowess
The Land Cruiser features a newly developed double-wishbone front suspension with twin-tube shocks, complemented by a multi-link rear suspension with coil springs. Electric power steering enhances steering feel while facilitating the integration of additional safety and convenience features. All Land Cruiser models come equipped with 17-inch disc brakes front and rear, and a trailer hitch is standard across all grades, enabling Land Cruisers to tow up to 6,000 pounds.
Hybrid Power and Off-Road Mastery
The Land Cruiser comes standard with the i-FORCE MAX hybrid powertrain on all grades, combining a turbocharged 2.4-liter four-cylinder engine with a 48-hp electric motor integrated into an eight-speed transmission, supported by a 1.87-kWh NiMH battery pack. This setup delivers a total system output of 326 horsepower and 465 lb.-ft. of torque. Fuel economy estimates will be provided closer to the Land Cruiser’s on-sale date.
Unmatched Off-Road Capability
All Land Cruisers are equipped with a full-time four-wheel drive system featuring a center locking differential and an electronically controlled two-speed transfer case with high/low range. The system incorporates vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). Additionally, an electronic locking rear differential is standard and offers improved traction control on rough terrain. Land Cruiser customers can opt for rock rails and high-strength steel skid plates for off-road protection. Front tow/recovery hooks come standard, and the Land Cruiser 1958 grade includes factory-fitted fog lamps to enhance overall visibility. The Land Cruiser grade is equipped with color-selectable RIGID fog lamps.
Advanced Off-Road Technology
Multi-Terrain Select, now functional in both 4WD-High and 4WD-Low modes, is standard on the Land Cruiser grade, offering customizable settings to manage wheel spin on various terrains such as Mud, Dirt, and Sand. The CRAWL Control function, which functions as a low-speed, off-road cruise control, is also standard, allowing drivers to focus on steering while the system maintains one of five selectable speeds. Another standard off-road feature is Downhill Assist Control, aiding drivers in navigating descents by limiting vehicle speed. The Multi-Terrain Monitor provides a clear view of potential obstacles on the trail through the available 12.3-inch touchscreen, included as standard on the Land Cruiser grade.
Customization and Connectivity
Land Cruiser serves as a blank canvas for customization with Toyota Genuine Accessories and Associated Accessory Products (AAP). The AAP ecosystem offers over 100 accessories, including off-road recovery gear, rack attachment brackets, outdoor sporting equipment carriers, and more. These products can be conveniently integrated into customers’ monthly payments, simplifying the process of customizing their Land Cruiser.
The Land Cruiser 1958 models accommodate up to five passengers, featuring black fabric seats and an 8.0-inch touchscreen equipped with Toyota’s latest Audio Multimedia system. This system supports wireless Apple CarPlay and Android Auto compatibility, along with a host of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates. The Land Cruiser grade boasts heated and ventilated SofTex-trimmed seats available in black or Java, along with a 12.3-inch multimedia monitor and an optional 14-speaker JBL premium sound system. The Land Cruiser grade is also equipped with 4G connectivity, enabling up to five devices to access an AT&T Hotspot. An available premium package adds leather-trimmed seats to the Land Cruiser grade, while the limited First Edition grade exclusively offers leather-trimmed seats and a “First Edition” logo embossed on the door panels. A standard Qi wireless charging pad with enhanced power output and dual USB-C charging ports for front and rear passengers enhance functionality, especially during rugged trail drives. Additional features include a palm rest for the center touch screen and side knee pads for improved comfort during off-road adventures.
Advanced Key Features
All grades of the Land Cruiser feature a Smart Key System with push-button start. Customers can utilize an active Remote Connect trial or subscription for Digital Key functionality, enabling vehicle entry, tailgate access, and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others, granting more control over vehicle access without the need for a physical key.
Three Distinct Grades
The 2024 Land Cruiser will be available in three grades: Land Cruiser 1958, Land Cruiser, and the limited-production Land Cruiser First Edition. An available premium package offers power heated and ventilated leather-trimmed seats with lumbar support, a 14-speaker JBL audio system, head-up display, digital rearview mirror, moonroof, and more.
Stunning Exterior Choices
The 2024 Land Cruiser will come in seven exterior colors: Ice Cap, Wind Chill Pearl, Underground, Black, Meteor Shower, Trail Dust, and Heritage Blue. The two-tone Trail Dust and Heritage Blue exterior colors feature a Grayscape roof.
All 2024 models include Toyota Safety Sense 3.0, an array of active safety and convenience systems featuring enhanced detection capabilities. This suite incorporates:
- Pre-Collision System with Pedestrian Detection
- Lane Departure Alert with Steering Assist
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Tracing Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
Proactive Driving Assist, a new feature of Lane Tracing Assist, provides gentle braking and steering assistance in specific circumstances. The Pre-Collision System with Pedestrian Detection gains new detection capabilities, including motorcyclist detection. Lane Departure Alert now offers Steering Assist and improved lane recognition. Dynamic Radar Cruise Control now features Full-Speed Range and an additional following distance setting. Lane Tracing Assist works in conjunction with Dynamic Radar Cruise Control, providing enhanced lane centering and additional space between vehicles when passing in adjacent lanes. An Emergency Driving Stop System, another Lane Tracing Assist function, can bring the vehicle to a stop if the driver doesn’t respond to alerts. Road Sign Assist is a new feature that detects and displays various road signs on the Multi-Information Display (MID).
Additional Standard Safety
Other standard safety features include Blind Spot Monitor (BSM) to detect vehicles in adjacent lanes and Rear Cross Traffic Alert (RCTA) to warn of vehicles approaching from the sides while reversing. Hill Start Assist Control (HAC) is also included.