You are here
Home > Headlines > MINI USA to Offer on-Demand Test Drive Deliveries

MINI USA to Offer on-Demand Test Drive Deliveries

MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, “Tweet to Test Drive” on-demand delivery to their home or office via Tweets. The offering will be available exclusively in San Francisco and Los Angeles from October 30 – November 30.

To bring this unique and convenient offering to consumers, MINI USA will enable consumers interested in test driving any new MINI Countryman or MINI Countryman plug-in hybrid to arrange for delivery by Tweeting #MINIonDemand to @MINIUSA. The vehicle will then be delivered to their home or office for a 30 minute test drive, facilitated by the experiential technology platform Fooji.

“This collaboration allows us to use innovative technology and the power of Twitter to simplify the test drive experience for car shoppers by offering quick and convenient test drives,” said Patrick McKenna, Department Head, MINI Brand Communications. “We understand that today’s consumer expects a smooth and easy retail experience and we’re hoping to deliver that experience right to their door.”

Consumers interested in test driving a new MINI Countryman at their home or office can follow these three simple steps:

  • From October 30 – November 30, Tweet #MINIonDemand to @MINIUSA, and receive a link to sign up for a free test-drive delivery.
  • Enter delivery information and schedule the test drive.
  • Submit the order, and a MINI representative will arrive at your door during the scheduled time frame.

“Every day, consumers Tweet about brands they are passionate about, and we are thrilled to see how MINI is responding with a new program like ‘Tweet to Test Drive.” said Rob Pietsch, Managing Director of Tech, Auto and Telco, Twitter. “This type of creative execution is powerful not only in driving conversation among influential consumers, but it also brings the dealership straight to their front door in an incredibly innovative way.”

The MINI Countryman was completely redesigned and reengineered from the ground up in 2017, yet still is instantly identifiable as a MINI. With BMW Group engine technology and vehicle architecture, the MINI Countryman offers an all-turbocharged engine lineup with outstanding acceleration and the famous go-kart driving dynamics – especially when experienced with the added traction that comes from the latest generation of ALL4 all-wheel drive. At the same time, this new architecture delivers excellent ride quality and enables the most spacious MINI interior ever.

The MINI Countryman is available in Cooper, Cooper ALL4, Cooper S, Cooper S ALL4, Cooper S E ALL4 plugin hybrid electric and John Cooper Works performance variants. Visit the MINI Countryman Newsroom on MINIUSANEWS.com for product press releases and high resolution images and video/b-roll of all MINI Countryman variants.

Connect with Everyman Driver:

Click Here – Subscribe to Everyman Driver Car Reviews on Youtube
Click Here – Follow Everyman Driver on Facebook
Click Here — Follow Everyman Driver on Twitter
Click Here — Follow Everyman Driver on Instagram

 

My Top Car Accessories & Supplies:

Best Selling Auto Parts: https://amzn.to/2CQmxLz

Performance Auto Parts: https://amzn.to/2Clupnn

Automotive Car Car Products: https://amzn.to/2q69Eot

Exterior Accessories: https://amzn.to/2pXxLW7

Interior Accessories: https://amzn.to/2pZ3TJ9

RV Parts &d Accessories: https://amzn.to/2CQgF4P

Tools & Equipment: https://amzn.to/2ymITk4

Wheels & Tires: https://amzn.to/2NMv9DP

Light & Lighting: https://amzn.to/2RY4kQr

Waterproof Car Garbage Bin: https://amzn.to/2pKtSUm

Car Seat Gap Organizer: https://amzn.to/2QEEL5I

Lexol Leather Cleaner: https://amzn.to/2zLQ5aD

Clip-on Polarized Driving Sunglasses: http://amzn.to/2jWAlGK

Tile Mate – Key Finder: https://amzn.to/2xRV6wC

Canary Car Security Camera: https://amzn.to/2Otk9Ql

KNIGHT VISOR Glasses: https://amzn.to/2r7ln6W

In-Vehicle Trash Bin: https://amzn.to/2E04WlZ

Weathertech DigitalFit Floorliner: https://amzn.to/2IB1gWo

Car Seat Protector Kick Mat: http://amzn.to/2CDc6q6

GoPro HERO3+: Silver Edition: http://amzn.to/2AlPfzz

GoPro Suction Cup: http://amzn.to/2yArXbV

Sony 4K HD Handycam: http://amzn.to/2Aoiqlq

Manfrotto Compact Action Tripod: http://amzn.to/2yBxf77

Fat Gecko Camera Mount: http://amzn.to/2AmreIu

Sennheiser Wireless Microphone: http://amzn.to/2y87U0f

Universal iPhone Camera Lens Kit: http://amzn.to/2yAEbRV

JOBY GorillaPod TriPod: http://amzn.to/2Anr7MR

Nikon D3000 10.2MP Digital SLR: http://amzn.to/2AmrUO2

Similar Articles

Top