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Here’s Why Camper Sales are on the Rise on Everyman Driver

If bare-bones, backwoods tent camping isn’t your idea of fun but a 35-foot luxury RV home-on-wheels isn’t in the budget either, a middle ground that’s comfortable and affordable is likely within reach.

As people have begun to rediscover the outdoors this summer, sales of travel trailers and pop-up campers that you can pull behind your full-sized sedan, SUV or pickup have taken off. Many people 50 and older who spent most of the spring at home trying to keep the coronavirus at bay started to get cabin fever as the weather warmed.

“The floodgates really began to open in May,” says Mike Pearo, owner of Hilltop Camper & RV, with three locations in Minnesota. “It’s as if some older customers were canceling their European vacations to come to buy RVs.”

After a difficult March and April, Pearo’s June sales were up more than 30 percent. And July has been trending higher as well, he says.

“The hardest thing now for consumers is finding the product they want on dealer lots,” says Mike Regan, president of Crestview RV Center in Austin, Texas. While he normally has a three-month supply of trailers, he now has about a two-week inventory.

By early June, Richard Fliehs and his wife, Tammy, decided they had spent enough time at home in Jarrell, Texas. Before the pandemic, they traveled often and made regular trips to visit family in South Dakota.

“For my wife, in particular, safety is a big factor,” says Richard Fliehs, 58. They were able to buy a travel trailer that sleeps six — including their four adult children still at home — for less than $16,000. “This way, we don’t have to stay in motels, use public restrooms and eat inside restaurants.”

Now they can travel to South Dakota to see the family, at least a two-day drive, but not pile into every part of the relatives’ house to sleep. And that will hold true even when post-pandemic life returns to normal.

“We can now stay out of everyone’s hair,” he says.

Among the eager first-time purchasers of the smaller trailers are customers like the Fliehses. The average age of a recreational vehicle buyer is about 45 years old, according to the RV Industry Association, which has offices in Elkhart, Indiana, and Reston, Virginia, near Washington, D.C.

“They love the outdoor activity but want control of their environment,” says James Ashurst, executive vice president of the RV Industry Association. Plus “RV campgrounds allow people to social distance while still being outside.”

Aliner, a major RV manufacturer with headquarters in Mount Pleasant, Pennsylvania, near Pittsburgh, normally has a four- to six-week backlog of orders. But right now the company is booked until January, says Allan Reeping, director of sales.

“People want to travel in their own isolation units,” he says. Continue Reading…

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