Chevrolet makes its debut on Interbrand’s 2014 Best Global Green Brands report, ranking No. 32. The report, produced by the world’s leading brand consultancy, Interbrand, measures market perception and actual environmental performance of a company and its products.
“What was most compelling about Chevrolet’s data was the very small gap between public perception and environmental performance,” said Jez Frampton, Interbrand’s global CEO. “The company is not only actively demonstrating its environmental commitment; it’s communicating those efforts in an authentic way that resonates with customers.”
Interbrand cited Chevrolet’s vehicles and how they are made, as well as governance, as standout items in its environmental performance. According to the report, Chevrolet sets leadership for sustainability at the highest levels of the company and makes public commitments to reduce its carbon footprint.
Since launching the Cruze less than four years ago, Chevrolet’s share of small, compact and mini car segments has tripled. Nearly half of Spark, Sonic and Cruze buyers were new to Chevrolet.
“People want to buy fuel-efficient cars from companies that share their social and environmental values,” said Alan Batey, General Motors senior vice president, Global Chevrolet. “Chevrolet is engineering innovative technologies into all of our vehicles to improve fuel economy, and our customer-driven sustainability philosophy is driving many new customers to our dealerships.”
Some of Chevrolet’s fuel-efficient vehicles include:
- The Chevrolet Spark EV, an electric car sold in California and Oregon, features best-in-segment torque rivaling many sports cars. Priced at $19,995 with full federal incentives, it is one of the most efficient and affordable electric vehicles available.
- The Chevrolet Volt, the best-selling U.S. plug-in electric vehicle in 2012 and 2013, reduced the nation’s gas consumption by 25 million gallons since its launch. Typically driving more than 970 miles between fill-ups, owners save $1,450 in annual fuel costs with no change in daily driving habits.
- The Chevrolet Cruze, the brand’s best-selling passenger car around the world, features an Eco model that achieves an EPA-estimated 42 mpg hwy. Its diesel model achieves the best highway fuel economy of any non-hybrid vehicle with an EPA-estimated 46 mpg highway and segment-leading 151 horsepower.
Chevrolet’s most aggressive product transformation in its history resulted in record global sales in 2013, with nearly 5 million units. Beyond reducing the environmental impact of its manufacturing facilities through increased renewable energy or landfill-free initiatives, the brand is impacting communities across the U.S. with its voluntary carbon-reduction initiative. Chevrolet has supported many projects such as enabling colleges to reinvest in clean-energy technologies to helping truckersavoid idling their engines at rest stops.
Interbrand conducts consumer research to capture public perception of a brand’s sustainable or green practices and compares that to publicly available sustainability performance data provided by Deloitte. The top green brands are selected from Interbrand’s 100 Best Global Brands report, in which Chevrolet ranks No. 89.
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