Market launch of the BMW i3 heralds the dawn of a new era in electric mobility; the new BMW i brand presents the BMW Group’s first volume-produced model driven purely by electric power; visionary design; revolutionary vehicle architecture; familiar BMW driving pleasure; innovative connectivity; future-focused premium character strongly defined by sustainability; product substance unmatched by any rival is rooted in the well-founded research and development work carried out as part of project i and the superior technological expertise of the BMW Group.
The BMW i3 is an uncompromising and attractive solution to personal mobility requirements of the present and the future in urban areas; first premium car worldwide purpose-designed to run purely on electric power – and therefore emission-free; specially developed LifeDrive architecture, BMW eDrive drive technology, customary BMW rear-wheel drive and revolutionary lightweight design underpin the perfect balance of driving pleasure, range and weight; the BMW i3’s carbon footprint is around a third smaller than that of the BMW 118d – the World Green Car of the Year 2008 – or around 50 per cent smaller if the car is running on power generated from renewable sources.
Below we invite our Everyman Driver BMW Insider to share more about the 2014 BMW i3.
BMW Insider: 2014 BMW i3 on Everyman Driver with Dave Erickson
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