The Everyman Driver Network was invited to take part in Ford’s fourth annual “Go Further with Ford” trend conference to take a deeper look at key global trends and issues influencing consumers today and well into the future. We also were given access to the behind the scenes testing process for Ford’s F-150. In the two reports below, Dave Erickson gets an up close and personal look at the durability testing for their seats as well as the overall structural durability testing on the 2015 Ford F-150.
Be sure to check our Everyman Driver Podcast Series between episodes #28-#31 to hear from key thought leaders and trend-spotters, as well as Ford designers and scientists as they explore key trends in sustainability, design, technology and innovation and discuss future implications on consumer dynamics in 2015 and beyond. LINK
VIDEO: Behind the Scenes: Ford F-150 Seat Durability Testing on Everyman Driver
VIDEO: Behind the Scenes: 2015 Ford F-150 Structural Durability Testing on Everyman Driver
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