Automakers treated last year’s Super Bowl audience to babies from outer space, a Reggae legend, a wisecracking genie, an ode to America’s farmers and a devilish Willem Dafoe. The commercials will be different this year. Here’s the Audi Super Bowl 48 ad, “Doberhuahua”:
Buy: One 60-second spot in the third quarter.
Creative: Audi is building anticipation for the new A3. A teaser for the ad showed a scene at a tranquil dog show about to go terribly wrong. The final video shows what can come of compromise.
Agency: Venables Bell & Partners
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