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Everyman Driver: 2018 Chevrolet Traverse SUP Concept

The 2018 Chevrolet Traverse SUP concept integrates one of the fastest-growing watersports — stand up paddleboarding — with Chevy’s redesigned three-row SUV. Featuring unique graphics and other accessories, the concept incorporates a roof-mounted Chevrolet Accessories Stand Up Paddleboard Carrier by Thule® and a Riviera Paddlesurf paddleboard.


Inspired by Chevrolet’s full-size SUVs, the all-new 2018 Traverse has a new look, with purposeful proportions complemented by premium cues such as chrome accents, LED signature lighting and available LED D-Optic headlamps. Two new trim levels — the sporty RS and luxurious High Country — offer customers more choices for a personalized appearance. And with a range of Chevrolet Accessories choices such as the Stand Up Paddleboard Carrier, there are more ways to tune the Traverse to any lifestyle.


  • Stand Up Paddleboard Carrier by Thule®*
  • Blue Wave bodyside graphics and yellow stripes
  • Dark Gray fascias, rockers and wheel opening trim
  • Gloss Black bodyside molding
  • Glass black foglamp bezels
  • Riviera stand up paddleboard and paddle
  • Tinted windows


  • 20-inch aluminum wheels in black with black lug nuts
  • Black grille insert
  • Black Chevrolet bowtie emblems
  • Assist steps
  • Trailer hitch kit
  • All-weather floor liners in black
  • Illuminated front door sill plates
  • Integrated cargo liner in black
  • Traverse-embroidered headrests

The Traverse SUP concept joins approximately 20 additional Chevrolet models this week at the SEMA Show, Oct. 31-Nov. 3. Follow the action at, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.

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