In its fifth consecutive Super Bowl appearance, Kia has tapped actor Laurence Fishburne to resurrect his iconic role as Morpheus from “The Matrix” to challenge conventional wisdom about luxury cars in the brand’s 60-second spot for its new 2015 Kia 900 sedan.
An unsuspecting couple meets Morpheus at a valet stand. He presents them with two choices: a red key or a blue key. Should they choose wisely, they’ll never look at luxury—or Kia—the same again.
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