Hyundai introduced the redesigned 2014 Equus premium luxury sedan in a North American debut at the 2013 New York International Auto Show with enhancements to exterior and interior design, vehicle dynamics, material selection, driver technology displays and advanced safety features. Equus has been an impressive success story for Hyundai. As of mid-2013, the Equus was the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7-Series, Audi A8, Lexus LS, and Jaguar XJ according to industry shopping analysis by Compete.
2014 Equus exterior enhancements convey a premium-sport design message, starting with a new 19-inch turbine-blade alloy wheel design in a polished silver finish that relays motion whether parked or on the open highway. The front grille chrome bars are thinner, with sharper contrast to the blacked-out portions of the grille for a sportier look. The front fascia also has been redesigned, with the former chrome accents removed in favor of a modern premium appearance that includes lower fascia opening strakes. The headlamps offer jeweled design elements and include chrome contrasted with black-out finishes for a distinctive appearance. New LED fog lamps are now standard. Side mirrors have been redesigned for enhanced aerodynamics and tail lamp graphics move to a more horizontal theme.
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